snowkings logo








Interestingly, some skiing and outdoor clothing brands have now made the crossover from being solely worn on the mountains to the streets (in the case of Peak Performance, even the golf course !). When things like this make the transition to the streets it's all down to what's perceived as 'cool'. It's like when Liam Gallagher donned his Berghaus jacket back in the 90's - sales of the British outdoor clothing manufacturer rocketed amongst youngsters who previously wouldn't have dreamt of buying one. And the onset of the dreaded 'wilderness chic' means you're now just as likely to see a North Face jacket being worn down the high street as you are down a black run. Traditional non-ski sports companies have also got in on the act with the likes of Nike creating it's ACG (All Conditions Gear) range of clothing.

When a brand becomes as popular on the streets as it is on the slopes it needs to be careful not lose focus on it's traditional target - winter sports enthusiasts are a strange breed. There are those out there who don't like the style-over-substance philosophy and won't touch anything that is deemed to be making them look like a skier from the Chelsea-set. Speaking of which, they're the sort who might make their debut appearance on the slopes in a tight fitting £1000 jacket, complete with silk tassels and sequins, that in a sudden white-out makes them look totally unprepared for the slopes. And then you have the skiers who don't want to be wearing the same as anyone else, and who will drop a brand as soon as they spot more than a handful of skiers wearing a jacket of said company !

Anyway, there are more than enough brands to keep everyone happy, as you'll find out in SnowKings comprehensive guide to all the major players in the world of snow sports clothing and apparel...

SNOWKINGS 10 FAVOURITE SKI CLOTHING BRANDS

Peak Performance

All the information on the stylish Swedish snow-sports label Peak Performance, including a list of stockists, brand information and useful links, such as the latest collections for the winter season.

Arc'teryx

All the information on the top-notch Canadian outdoor label Arc'teryx, including a list of stockists, brand information and useful links, such as the latest collections for the winter season.

Eider

All the information on the fashionable French label Eider, including a list of stockists, brand information and useful links, such as the latest collections for the winter season.

Schoffel

All the information on the classy German label Schoffel, including a list of stockists, brand information and useful links, such as the latest collections for the winter season.

Norrona

All the information on the cool Norwegian snow-sports label Norrona, including a list of stockists, brand information and useful links, such as the latest collections for the winter season.

KJUS

All the information on the stylish, contemporary, Swiss-based label KJUS, including a list of stockists, brand information and useful links, such as the latest collections for the winter season.

Spyder

All the information on the seriously good American ski-wear label Spyder, including a list of stockists, brand information and useful links, such as the latest collections for the winter season.

Bogner

All the information on the stylish, uber-chic German ski-wear label Bogner, including a list of stockists, brand information and useful links, such as the latest collections for the winter season.

The North Face

All the information on the giant, ever-popular American outdoor label The North Face, including a list of stockists, brand information and useful links, such as the latest collections for the winter season.

Mammut

All the information on the hugely respected Swiss outdoor label Mammut, including a list of stockists, brand information and useful links, such as the latest collections for the winter season.




Share Share
Pinterest