Stylish, top-notch Swedish brand, Peak Perfomance, is much loved at SnowKings Towers.
Its ski-wear and active-wear has a fantastic reputation on the slopes and in the mountains, not just for the way it looks but for its functionality and the way its gear performs in all weathers and conditions. Peak Perfomance's casual-wear also has a growing reputation, especially on the streets of Scandanavia and northern Europe, with an equally stylish look.
Peak Performance started manufacturing ski jackets in the Swedish ski resort of Are back in the mid 80's when two of the country's top ex-downhill skiers, Stefan Engstrom and Peter Blom, formed the company.
It has since grown into one of Scandanavia's biggest outdoor clothing firms, and one of the most stylish ski clothing brands in the world. It's also been making a name for itself in the golfing world, with its bright, tailored products becoming as popular in and around the greens and fairways as they are on the pistes.