Ski Clothing by The North Face
American giant that specializes in outdoor clothing and equipment, including a good range range of skiwear.
The brand has become so big, and so popular, that it has reached the point where it's now as popular
on the high street as it is on the mountains.
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The company was initially just a rental store in San Francisco back in 1968. The store was given the
name The North Face and started selling it's own range of clothing and equipment. Ski clothing was
introduced in the 1980's, and whilst it's well respected and a decent seller, it's the mass-market
appeal of items such as fleeces and backpacks that has made this one of the world's most popular outdoor
brands (for example, The North Face, along with sister company JanSport produce more than half of all
the backpacks sold in the USA).
The company's name is taken from the north face of a mountain, which in the northern hemisphere is
often the coldest, iciest, and therefore usually the hardest route of the mountain to climb.
The famous logo is the company's interpretation of a rock formation in Yosemite National Park called
the Half Dome.
The North Face is now owned by VF Corporation, a giant US corporation that also owns brands such
as Wrangler, Lee, Reef, Vans, Napapijiri and Nautica.
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Sales of the brand rocketed in the 1990's as
some outdoor brands achieved fashionable status (think of Liam Gallagher giving it some Wonderwall
in his Berghaus jacket) and 'Wilderness Chic' became a widely used term in fashion mags.
So as North Face gear started to be sold in sportshops and fashion retailers, far removed from the
specialized outdoor shops that were it's previous domain, so it's popularity exploded.
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It's popularity amongst many of the brands wearers may be down to it's image on the high street rather than how it performs in the
mountains, but for those of us who also need to wear jackets for their functionality, The North Face still has a decent repuation for
keeping out the elements. The company has made so much money in recent years that it can afford to invest it in new technologies
and materials.
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The North Face have such a range of jackets that there's a range of prices to suit most mid-range budgets,
anywhere from around 150 to 500 pounds.
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SnowKings is aware that The North Face gear is available at the following Online Ski and Snow Shops:
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