It might have one of the sport's oddest names, but Japanese brand Goldwin is extremely well respected by those in the know, with close links to ski racing and other disciplines.
Goldwin is another ski clothing brand that isn't very well known in the UK. However, this Japanese company is much more popular overseas, not just in Japan and the far east but also the United States and some of the European countries, particularly Italy, where it seems as common place on the slopes as some of the big European brands. It may sound a bit like an East-European gambling website, but Goldwin's range of ski gear and close links with the ski-racing industry make it a highly-respected, quality brand.
In our eyes, Goldwin produce ski jackets that give a bit of a nod and wink back to the olden days, with multi-colours, panels and stripes. Not in a corny, or cheesy 80s way, but a more modern version of this style, what many old-skool skiers like to think of as proper-looking ski attire. A bit like the jackets you often see on ski instructors. Quite similar in style to Colmar, which is possibly why it's so popular in Italy.
Ever since it's early days back in the 1950s and 1960s, Goldwin has placed a strong emphasis on using high quality materials and striving for technological advances in both materials and product design. The company has a big technical centre based in Toyama, and with a high investment in researching and developing it's clothing (specialising particularly in advancing thermal technology, windproof and stretch materials), Goldwin continues to get great feedback from it's customers.
All this dedication and development gives it a great name amongst serious skiers, which has a knock on effect that lesser skiers want it to make them look serious by association !
With Goldwin jackets and pants being so hard to come across in the UK it's hard to give you an exact price, but you are basically looking at around 300 pounds for pants and around 400 pounds for a jacket. This ties in with the sort of prices you'd pay in Europe, where we've seen a lot of their jackets around the 400-500 Euros mark. When some of Goldwin's stuff has magically appeared at TK Maxx (albeit the previous season's gear) it's been half these sort of prices.
Goldwin clothing is available at the following Ski and Snow-sports Shops: