For us it's a no-brainer, but there are many out there who will argue about what's the most important aspect regarding your ski/snowboarding gear - that it looks good or that it works well, the age old clash of style versus substance.
There's no reason why the two can't go hand in hand, but for us the key has to be that the stuff does its job - keeping out the elements if it's clothing and performing well if it's equipment. Remember, we're not talking about clothing for a night-out on the tiles here, or a new football kit, the stuff has got to withstand some of the most severe weather a casual sports-person is going to face - the sort of weather that might even convince a Geordie to consider putting on a long-sleeved top.
Our philosophy is what's the point in looking like a million dollars if you're freezing cold, wet and shivering. Abd obviously, the worst look EVER on the slopes is without doubt jeans. Not the denim-look gear either, but the proper, original get-it-slightly-wet-and-it-takes-a-day-to-dry jeans, the most inappropriate material ever. Usually accompanied with a brown-striped woolly jumper!
Abyway, onto the guide...